Employees are Powerful Brand Ambassadors!
People want to be proud of what they do and love to share it with others. You can help them do that! Let's say your company has 50 employees, that means you have 50 walking and talking billboards. If you're not providing your staff with company branded apparel, you're paying for 50 blank billboards, which means, your message is not getting out and your company is missing a huge marketing opportunity! You can help your employees be better brand ambassadors by giving them a company store where they can purchase company branded items that fit their personality.
“But I've already provided them with company polos.” you say. Okay, but do they wear polo shirts to the beach, or gathering with friends and family, or their child's school event? Can your polo be seen under a heavy winter coat? Probably not. With hundreds of thousands of products on the market today, your logo and brand message can be printed, or embroidered on countless items. The usual culprits are pens and mugs, which are great, but why be so common when you can have ball caps, beach towels and coolers for camping, stadium cushions, key rings with a LED light built in, or a flash drive? The list is nearly endless! The point is, don't limit yourself and your company success by not giving your employees the ability to help your business grow. Your success is their success!
The problem with the idea of an employee store is that you are now pressured into finding a place that will design, print, and ship these products AND find someone to create and maintain the actual online store.
“Okay, I'm ready to give my staff a company store. How do I do that?” We're glad you asked! Based on factors like your branding message and budget we can help you decide on what products to offer in your store. Also, you should ask your staff what they would like to see in the store, after all it is for them. You can have items stored in our warehouse that are ready to ship the same day and you can offer custom made products that are not kept in stock. We can build a custom online company store just for you, we maintain it and provide you with fulfillment.
The bottom line here is, giving your employees the ability to order their own company branded products will give them the ability to wear your logo, not because they have to, but because they want to. Dedicated employees open up marketing opportunities, at no additional cost to the company. Plus, you can use the same store to make ordering corporate branded materials easier than ever before. A Custom Online Employee Store may be just what your company needs to solve its brand item needs.
Contact Pummill ProMark today for your free, no-obligation, no-pressure consultation.