Did you know that the cost per impression of a promotional product in the U.S. is only $.004 cents per impression? WOW! Looks like you need to slap your company logo on a water bottle and get it out there in the hands of your customers…fast!
When it comes to promotional products, you want to know that 1.) the method is effective, and 2.) that the cost over time doesn't outweigh the results. So, the question is: What is the cost per impression when it comes to this particular method of marketing?
More than half (58%) of people who receive a promotional product, keep it anywhere from one year to more than four years. Even if the recipient uses the item only once per week, that’s a minimum of 52 impressions made over the course of a year with the possibility of more than 208 during a five-year window. And, this doesn't factor in the countless number of impressions made by others who view the promotional product when in use by the recipient.
• 21% keep the promotional product more than 4 years
• 10% keep the promotional product 2-4 years
• 27% keep the promotional product 1-2 years
• 21% keep the promotional product 6-12 months
Pummill ProMark is your supplier for all your promotional needs. Call us toll free at 1.888.786.6455 or use our online contact form to request more information about how we can help you promote your organization!
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