Whether you're the owner, manager or even if you are just the hired help, you want your business to be successful, so you're always on the look out for ways to bring new customers in or up-sell your current ones. You ask yourself. "What can I do that I'm not already doing?"
Marketing, Marketing, Marketing.
A great example of a successful business is Coca-Cola. Their name is everywhere! Now we could get into the Pepsi is better than Coke argument, but we'll save that for another time.
The point here is, if you need to bring new clients, which you do, your name needs to be known, and seen by people who buy your product or service. So you say, "yeah so what? I don't have a million dollar marketing budget like Coke does". Well, they didn't either when they were a small company. And even now, Coke is know around the world, but that doesn't stop them from marketing everywhere and on everything. But I digress.
You Don't Need A Million Dollar Marketing Budget.
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